Photography students give clothing company maximum exposure

Students at the University of Wolverhampton fashioned a photography shoot for a local clothing company recently with the aim of giving the brand maximum exposure.

Three Photography degree students studying at the Wolverhampton School of Art worked on a live client brief for Wolverhampton-based, Cro’Jack Clothing. Cro’Jack was originally set up in 2009 using British craftsmanship to design and manufacture clothes at its main factory in Wolverhampton.

The live brief included client briefings and meetings with key managers at the factory.  Students pitched their ideas and presented their portfolios.  They were also responsible for choosing locational and studio clothing shoots covering image, lighting, clothing and model design and styling.

Daljit Mehat, Managing Director at Cro’Jack, said: “With the British Isles drenched in maritime history, Cro’Jack’s collection focuses on a nautical feel, paying homage to its origins.  We wanted to create a new Social Media campaign that really focuses on the heritage of our clothing using memorable locations.

“It was a real pleasure to work alongside Photography students on this project.  We asked them to use our clothing on a lifestyle photography shoot of their choosing. The work we received was of an excellent standard.  The pictures were high quality, set in beautiful locations and well edited.”

Dr Peter Day, Senior Lecturer in Photography at the University of Wolverhampton, said: “For the live project, students gained access to all Cro’Jack’s latest designs and garments. This provided the students with an excellent opportunity to build their professional and commercial portfolios whilst working with a real client. The student produced images are now live and part of the branding for Cro’Jack 2017 on Social Media.”

Students Rebecca Newell, Yasmin Qureshi and Amber Scarisbrick took part in the project brief, working closely with Daljit Mehat, MD, Mark Jackson, the Marketing Manager and Gina Wilkes, Head of Technical and Design at Cro’Jack.

Rebecca, 26 from Sedgley, said: "Through opportunities I have been given whilst studying at University of Wolverhampton I have been able to gain contacts and experience in terms of commercial work before my degree is complete.

“I have been lucky to experience real-life business in my field of interest and how timeframes and concepts work when faced with a real client. Hopefully through completing this work I will be open to gaining more work commercially and privately through booked sessions resulting in maximum exposure.”

Anyone interested in studying Photography at the Wolverhampton School of Art should visit the next Open Day on Saturday 17th June 2017.

ENDS

For more information please contact the Media Relations Office on 01902 32 2736 or 01902 518647.

Date Issued:  17th May 2017

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