The University of Wolverhampton Business School students will be tasked with planning and hosting a fundraising event for selected local charities.
It is the second year running that students have taken on the challenge, and this year’s cohort will be hoping to beat last year’s impressive record of £13,000.
The charities involved are Compton Hospice, Severn Hospice, Wolves Community Trust and the Steve Bull Foundation in Wolverhampton.
Members of these charities each presented details of their charities to the 250 students enrolled on the Entrepreneurial Creativity and Innovation module. The presenters were Sally Woods from Compton Hospice, Mike Perry and Sarah Hawthorne from Severn Hospice, Will Clowes from Wolves Community Trust, Steve Bull from Steve Bull Foundation and Beverly Bird from Promise Dreams, a charity supported by Steve Bull.
The students will be asked to plan and perform a range of fundraising activities, and it is hoped that some of the events will be organised in conjunction with local schools and businesses as last year.
The students’ final work will be showcased at an Exhibition of Applied Creativity at The Holiday Inn, Dunstall Park, Gorsebrook Road, Wolverhampton on January 18, 2011, where they will illustrate their successful fundraising activities to fellow students and staff and present the money raised to representatives from the supported Charities.
Module Leader, Barry Whitehouse, from the University of Wolverhampton Business School, said: “The assignment for the Entrepreneurial Creativity and Innovation module is designed to assess the students’ entrepreneurial and creative capabilities, from the 'brainstorming' of ideas for a fundraising event, to the demonstration of what has been achieved, through an exhibition of applied creativity.
“We are always extremely delighted that the students’ efforts can help support and promote these worthwhile charities.
"This is such a valuable module as students learn and develop a wide range of enterprise skills, the community benefits from the students' expertise and enthusiasm, and it is a real example of how the University interacts with the community.”
The Entrepreneurial Creativity and Innovation core module is studied by second year students on the BA (Hons) Business Management programmes at the University.
The University of Wolverhampton Business School has recently relocated to a newly refurbished location at City Campus North.
For more information please contact Vickie Warren in the Media Relations Office on 01902 322736