Students at the School of Art & Design were asked to design a logo for the West Midlands Universities Sport Theme group, which represents sports departments from all West Midlands universities.
An innovative sport action plan was developed by the organisation to raise awareness within the sports industry of Knowledge Transfer Partnerships (KTPs). This is a Government-funded business support programme to fund graduate placements within sport or leisure organisations for up to two years.
The group also wished to create an online portal for external businesses who are interested in working with the universities. The theme group were keen to have a logo designed and a website for this initiative.
The students were given three days to submit draft designs in response to a ‘job advert’, created by Hilary Price from the School of Art & Design. Five speedy students got to work and between them submitted more than 20 ideas. The winning designer was Vivienne Wong, who is a Level 3 BA (Hons) Graphic Communication student, and won £300.
Karen Bill, Chair of the sport theme group and Associate Dean (Research and Income Generation) at the School of Sport, Performing Arts and Leisure, said: "It was great that we were able to offer SAD students the opportunity to pitch for the work to enhance their portfolios. We have ended up with a great design and a very quick turnaround. The committee were very impressed with how receptive and responsive the students were to the task."