To deliver the success of our people and our Place, our ambition is that by 2030:
- All our students and staff achieve their potential
- All our students and staff believe they belong
- We welcome all who want to benefit from Higher Education
- We provide higher education at the Place of need
- We raise and enable the ambition of our Place
- Our students and alumni transform our region
- Our research changes society and economy
- Our staff and students have flexible and supported access to services
- We are recognised as a leader in the exchange and transfer of knowledge
- We are recognised as a leading international University
- We are nationally recognised for our holistic approach to sustainability.