Marketing & Enterprise

Key Databases

ABI/INFORM Global
Offering the latest business and financial information for researchers at all levels. It includes in-depth coverage for over 3,730 publications, with more than 2,670 available in full text.

Access: Students and staff based at University of Wolverhampton campuses and all distance learners with a University of Wolverhampton login can access this database

Restrictions: Partner students and staff at UK and international partner institutions cannot access this database

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Business Source Complete
Business Source Complete contains premium content of peer-reviewed, business related journals. Included as part of the comprehensive coverage are indexing and abstracts for the most important scholarly business journals, dating back as far as 1886. In addition, searchable cited references are provided for more than 1,300 journals.

Access: Students and staff based at University of Wolverhampton campuses and all distance learners with a University of Wolverhampton login can access this database

Restrictions: Partner students and staff at UK and international partner institutions cannot access this database

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Mintel
Mintel supplies independent research on UK consumer markets. Reports are written by experts in each sector.

Access: Students and staff based at University of Wolverhampton campuses and all distance learners with a University of Wolverhampton login can access this database

Restrictions: Partner students and staff at UK and international partner institutions cannot access this database

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Other Useful Databases

Passport
This online market research tool monitors industry trends and gives you strategic analysis and a market size and market share database for all your products across all your key countries. Passport is Euromonitor International's global market analysis software platform, which analyses the industry in countries around the world.

Access: All students and staff with a University of Wolverhampton login can access this database

Restrictions: None

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Web Pages

CIM (The Chartered Institute of Marketing)
Developing & Marketing Sales Profession and its people for the benefit of its profession and society.

MagPortal: Magazine Articles on Business
This site provides free access to a collection of full-text business articles, published in a variety of magazines. There is a special section on strategy and management.

National Statistics
Search the latest range of UK official statistics.

Office for National Statistics
The Office for National Statistics produces independent information to improve our understanding of the UK's economy and society.

VLearn
VLearn is a ‘free access’ study resource for business and management students. They provide free access video material to enhance your learning experience.