Tuesday 25 September 2012
5.30pm - Light refreshments, Science Park Auditorium Cafe 6.30pm - Lecture, Science Park Auditorium 7.45pm - Closing drinks, Science Park Auditorium Cafe
This event is free but places are strictly limited and booking is required.
Mark Palmer runs his own marketing consultancy and lists Pret A Manger, Goodwood Estate and Valeo Foods among his clients. He is also a partner at private equity firm Nemadi Advisors.
Born in Wolverhampton, Mark held marketing positions with United Biscuits and Burger King before being appointed marketing director of Green and Black's organic chocolate in 2001, then a niche luxury product.
Over the next four years sales rose from £4m to £60m, ultimately leading to full acquisition by Cadbury. Mark also oversaw the rollout of the Green and Black's brand internationally to markets including the US, Canada and Australia. He is now a part-time non-executive director for the company, which was voted the UK's coolest food brand by Superbrands for four successive years and nominated by Sainsbury's customers as their favourite brand of the noughties.
He was awarded an honorary MBA from the University of Wolverhampton in 2008.
In this lecture, Mark will explore the extraordinary influence that marketing now exercises over our lives, shaping the way we act, purchase products and live our lives.
For further information contact leadinglights@wlv.ac.uk or telephone 01902 322 489 / 322 684.
BSL interpreters provided at this event.
