Tuesday 25 September 2012
5.30pm - Light refreshments, Science Park Auditorium Cafe
- Lecture, Science Park Auditorium
7.45pm - Closing drinks, Science Park Auditorium Cafe
This event is free but places are strictly limited and booking
Palmer runs his own marketing consultancy and lists Pret A
Manger, Goodwood Estate and Valeo Foods among his clients.
He is also a partner at private equity firm Nemadi Advisors.
Born in Wolverhampton, Mark held marketing positions with United
Biscuits and Burger King before being appointed marketing director
of Green and Black's organic chocolate in 2001, then a niche luxury
Over the next four years sales rose from £4m to £60m, ultimately
leading to full acquisition by Cadbury. Mark also oversaw the
rollout of the Green and Black's brand internationally to markets
including the US, Canada and Australia. He is now a part-time
non-executive director for the company, which was voted the UK's
coolest food brand by Superbrands for four successive years and
nominated by Sainsbury's customers as their favourite brand of the
He was awarded an honorary MBA from the University of
Wolverhampton in 2008.
In this lecture, Mark will explore the extraordinary influence
that marketing now exercises over our lives, shaping the way we
act, purchase products and live our lives.
For further information contact email@example.com or
telephone 01902 322 489 / 322 684.
BSL interpreters provided at this event.
University of Wolverhampton, Wulfruna Street, Wolverhampton, WV1 1LY
Course enquiries: 0800 953 3222, General enquiries: 01902 321000 | Email: firstname.lastname@example.org
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