Stephan Hoennekes

MA Art & Design

Graphic Communication

E: info@stephanclemens.net
W: www.stephanclemens.net

Statement

In my MA Project I planned and created a new pan-European cultural and multimedia-based magazine called Zwist. Because the news market has deeply changed in the last decade (digitalization, decreasing sales figures of printed newspapers), publishers must find new ways to sell their products. Zwist found a new way: It’s not only a printed magazine, but also an idea, a statement and a social network. Offline, online and mobile. Every parts of Zwist are connected (e.g. QR-Codes in the printed version). While newspapers discard employees and the quality of journalism decreases, Zwist has got a high investigative standard. There is just one controversial topic in each issue. Two sides, one pro and one contra. The reader doesn’t get only a superficial knowledge, rather he gets all background information of a specific topic. From subjective to objective: By reading about the two controversial opinions (pro & contra) the reader is able to form his own individual opinion.