One formative assessment task within a PR
module asks students to work in groups of three to set up
their own PR Company. The students must pitch their company concept
to a ‘Dragon’s den’ panel.
To help them prepare for their pitch they are
required to produce a company web site using the Web folio template
in PebblePad for formative feedback. The students must meet in
groups to develop the structure of their website and agree
responsibilitiesre: development. The students must consider: the
look and feel of the company, who they are aiming their business
at, what their strengths and weaknesses are, who are their
competitors. This task requires students to develop the team
working abilities, negotiation and communication skills.
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