Paul is a late starter in terms of academia;
after working in the service sector for 15 years, he completed the
BA (Hons) Hospitality Management programme at the University of
Salford in 1998. He then went on to complete a PGCE
(Postgraduate Certificate in Education) in 1999 and a PhD in
After four years of part-time teaching, he
took up a full-time lecturing position at the University of Salford
in 2002, and he joined the University of Wolverhampton as a senior
lecturer in January 2010.
Paul always cites his decision to join the
Tourism Principles elective class in 1996 as a defining moment of
Since then, in addition to leading to a career
in teaching, the decision also gave him the research bug, which has
subsequently enabled him to travel to conferences around the world
and see his work published in various journals and books.
He strives to pass on the baton that was
handed to him back in 1996, in the hope that others with whom he
comes into contact will be equally inspired by the opportunity to
learn and develop.
Paul teaches across the Leisure Industries management
Whilst his main interests relate to tourism, his academic and
professional backgrounds mean that he is a generalist with a broad
knowledge of the leisure area.
More recently, he has developed an interest in event management,
completing ACEM’s (Australian Centre for Event Management
Certificate) Executive Certificate in Event Management, carrying
out research for both the organizing committee of Chester’s ‘One
Earth’ Festival and Chester Civic Trust/Chester’s Heritage Open
Days, and co-presenting papers at the AEME (Association for Events
Management Education) Events Management Educators Forum.
He is currently an external examiner at Buckinghamshire New
Paul’s main research interests relate to consumer behaviour
within the tourism sector (including visitor satisfaction, visitor
perceptions, student & youth tourism, niche tourism).
However, he is also interested in a wider range of issues, for
example, he has recently had joint papers presented at the
Institute of Environmental Management and Assessment’s Knowledge
Exchange (Manchester Conference Centre, January 2010) and the Fifth
International Conference on Higher Education Marketing (University
of Southampton, March 2010).
Paul has carried out editorial and review work for a number of
international journals and conferences, including:
Executive Certificate in Event Management,
London Metropolitan University, June 2008
PhD, University of Salford, awarded June 2006:
Measuring visitor satisfaction with Orlando, Florida: a comparison
of conceptual models and first-timer and repeater segments’
Post Graduate Certificate in Education, Bolton
Institute, Sept 1998 – June 1999
BA (Hons) 1st Class in Hospitality
Management, University of Salford, Sept 1996 – June 1998
Certificate in Business Administration,
University of Salford, Jan – Sept 1995
B/TEC HND in Business and Finance with
Languages, Salford College of Technology, Sept 1983 – June 1985
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