Dr Paul Fallon

Biographical Summary

Paul is a late starter in terms of academia; after working in the service sector for 15 years, he completed the BA (Hons) Hospitality Management programme at the University of Salford in 1998.  He then went on to complete a PGCE (Postgraduate Certificate in Education) in 1999 and a PhD in 2006.

After four years of part-time teaching, he took up a full-time lecturing position at the University of Salford in 2002, and he joined the University of Wolverhampton as a senior lecturer in January 2010.

Paul always cites his decision to join the Tourism Principles elective class in 1996 as a defining moment of his life.

Since then, in addition to leading to a career in teaching, the decision also gave him the research bug, which has subsequently enabled him to travel to conferences around the world and see his work published in various journals and books.

He strives to pass on the baton that was handed to him back in 1996, in the hope that others with whom he comes into contact will be equally inspired by the opportunity to learn and develop.       

Teaching responsibilities

Paul teaches across the Leisure Industries management disciplines:

• Events
• Sport
• Hospitality
• Tourism

Whilst his main interests relate to tourism, his academic and professional backgrounds mean that he is a generalist with a broad knowledge of the leisure area.

More recently, he has developed an interest in event management, completing ACEM’s (Australian Centre for Event Management Certificate) Executive Certificate in Event Management, carrying out research for both the organizing committee of Chester’s ‘One Earth’ Festival and Chester Civic Trust/Chester’s Heritage Open Days, and co-presenting papers at the AEME (Association for Events Management Education) Events Management Educators Forum.

He is currently an external examiner at Buckinghamshire New University.

Research Interests

Paul’s main research interests relate to consumer behaviour within the tourism sector (including visitor satisfaction, visitor perceptions, student & youth tourism, niche tourism).

However, he is also interested in a wider range of issues, for example, he has recently had joint papers presented at the Institute of Environmental Management and Assessment’s Knowledge Exchange (Manchester Conference Centre, January 2010) and the Fifth International Conference on Higher Education Marketing (University of Southampton, March 2010).

Paul has carried out editorial and review work for a number of international journals and conferences, including:

• International Journal of Consumer Studies (Leisure and Tourism fields)
• An Emerald Journal Worldwide Hospitality & Tourism Themes (WHATT) Special Issue on HACCP
• Tourism Analysis; Tourism Management; the International Journal of Tourism Research
• ACEM’s International Event Management Research Conference; and the Advances in Tourism Marketing Conference.

Qualifications

Executive Certificate in Event Management, London Metropolitan University, June 2008

PhD, University of Salford, awarded June 2006: Measuring visitor satisfaction with Orlando, Florida: a comparison of conceptual models and first-timer and repeater segments’ behaviour

Post Graduate Certificate in Education, Bolton Institute, Sept 1998 – June 1999

BA (Hons) 1^st Class in Hospitality Management, University of Salford, Sept 1996 – June 1998

Certificate in Business Administration, University of Salford, Jan – Sept 1995

B/TEC HND in Business and Finance with Languages, Salford College of Technology, Sept 1983 – June 1985

Individual Publications

• Fallon, P. (2008) Monitoring visitor satisfaction with destinations using the expectations, importance and performance constructs. In A. Woodside and D. Martin (eds) Tourism Management: Analysis, Behaviour and Strategy.  Oxon: CABI Publishing, pp 424-458.    

Joint Publications

• Schofield, P. and Fallon, P. (accepted for publication) Assessing the Viability of University Alumni as a Repeat Visitor Market.  Tourism Management.   The full paper is now available on-line at http://www.sciencedirect.com/science/article/pii/S0261517711002895
• Southall, C. and Fallon, P. (2010). Gay Tourism. Chapter 15 in Robinson, P. and Heitmann, S. and Dieke, P. (eds.), Research Themes in Tourism. Oxon: CABI, pp 218-232.
• Fallon, P. and Hyde, P. (2009) Continual Improvement of an Event: An Evaluation of the 2007 and 2008 ‘One Earth’ Festivals. Proceedings of the International Event Management Summit. Australian Centre for Events Management.
• Fallon, P. and Schofield, P. (2006) The dynamics of destination attribute importance. Journal of Business Research, 59, pp 709-713.
• Fallon, P. and Schofield, P. (2004) First-time and repeat visitors to Orlando, Florida: a comparative analysis of destination satisfaction. In G.I. Crouch, R.R. Perdue, H. Timmermans and M. Uysal (eds.) Consumer Psychology of Tourism, Hospitality & Leisure, Vol 3. Oxon: CABI Publishing, pp 203-214
• Fallon, P. and Schofield, P. (2004) ‘First-time versus repeat visitor satisfaction: the case of Orlando, Florida. Tourism Analysis, Vol 8 (2-4), pp 205-210.
• Fallon, P. and Schofield, P. (2003) ‘Just trying to keep the customer satisfied’: a comparison of models used in the measurement of tourist satisfaction. Journal of Quality Assurance in Hospitality and Tourism, Vol. 4 (Nos. 3/4), pp 77-96.
• Fallon, P. and Schofield, P. (2003) A comparison of models used in the measurement of tourist satisfaction. In J.A. Williams and M. Uysal (eds) Current Issues and Development in Hospitality and Tourism Satisfaction. NY: Haworth Hospitality Press, pp 77-96.
• Schofield P. and Fallon, P. (2001) Measuring the importance of critical factors in restaurant service quality performance evaluation: a triadic perspective. Conference Proceedings from the 1st International Conference on 'Consumer Satisfaction in Tourism and Hospitality Research', Oxford Brookes University, pp 159-182.
• Fallon, P. and Schofield, P. (2000) Service quality performance measurement and triadic interaction: a comparative analysis of stakeholder perspectives using TRIQUEST. Journal of Quality Assurance in Hospitality and Tourism, Vol 1 (3), pp 29-48.

Individual Papers

• Fallon, P. (2009) Overseas Backpackers in the UK. Keynote presentation given at the British Educational Travel Association (BETA) Youth Industry Seminar, St Paul’s Cathedral, London, 23 March.
• Fallon, P. (2007) Monitoring visitor satisfaction with destinations using the expectations, importance and performance constructs. 5th Symposium of Consumer Psychology of Tourism, Hospitality & Leisure, University of South Carolina, June 4–6.
• Fallon, P. (2002) Measuring tourist destination quality: towards a better understanding. 3rd Post-graduate Away Day, School of Leisure, Hospitality and Food Management Studies, University of Salford, April 17.
• Fallon, P. (2001) The joy of triangulation in research. 1st Post-graduate Away Day, School of Leisure, Hospitality and Food Management Studies, University of Salford, April 25.
• Fallon, P. (2000) Tourist expectations/disconfirmation: measuring the vital ‘befores’ and ‘afters’ of tourist interaction with international holiday destinations. Salford Postgraduate Annual Research Conference (SPARC) 2000, University of Salford, June 26-27.
• Fallon, P. (1999) Quality in higher education: friend or foe? Current Issues in Higher Education seminar presentation, Bolton Institute, March 3.

Joint Papers

• Hyde, P. and Fallon, P. (2011). Investigating Visitor Perceptions of a Multi-Site Event: The Case of Chester’s Heritage Open Days 2010. Paper presented at the 9th AEME (Association for Events Management Education) Events Management Educators Forum organised by the University of Wolverhampton at Priorslee Campus, Telford, 13th July.
• Rembielak-Vitchev, G. and Fallon, P. (2010). Identifying ‘Basic’, ‘Performance’ and ‘Excitement’ Factors within the Context of Higher Education. Paper presented at the Fifth International Conference on Higher Education Marketing (ICHEM), Southampton Solent University, March 28-30.
• Hyde, P. and Fallon, P. (2010). The Evaluation of an Environmental Festival: the Implications for Event Management and Future Research. Paper presented at the Institute of Environmental Management and Assessment’s (IEMA) Knowledge Exchange, Manchester Conference Centre, 27 January.
• Fallon, P. and Hyde, P. (2009) Reviewing Events with the Use of Visitor and Participant Surveys: a One Earth Festival Case Study. The International Event Management Summit. Griffith University, Australia, July 6-8.
• Marsh, J. and Fallon, P. (2008) Overseas Backpackers in the UK – an Important Market Segment. ATLAS Backpacker Research Group Meeting: ‘Backpacker Mobilities? An Expert Conference on Backpacker Tourism’. Himachal Pradesh University, Shimla, India, March 26-28.
• Fallon, P. and Schofield, P. (2007) Destination Marketing Organisation Networking: The Potential of University Alumni as a Short Break Market Segment. Advances in Tourism Marketing 2007 Conference ‘Destination and Event Marketing: Managing Networks’, University of Valencia, September 10-12.
• Fallon, P. and Schofield, P. (2007) Segmenting and Profiling the Alumni Market for UK Cities Using Motivations and Constraints. 5th Symposium of Consumer Psychology of Tourism, Hospitality & Leisure, University of South Carolina, June 4–6.
• Fallon, P. and Schofield, P. (2007) Designing inclusive and sustainable urban infrastructure with GIS-P (Geographic Information Systems for Participation) applications: Engaging ‘hard-to-reach’ communities in the planning process. IAS Symposium ‘Engaging HEIs in Business and the Community: A Learning Perspective’, Lancaster University Management School, May 22-23.
• Fallon, P. and Schofield, P. (2006) University Alumni as a Short-Break Market: the case of Greater Manchester. Contemporary Issues in Retail Marketing (CIRM) 2006 ‘Destinations and Locations: Exploring the Multiple Identities of Place. Manchester Metropolitan University Business School, September 6-7.
• Davenport, B.J., Hartley, C., Tsili, K. and Fallon, P. (2006) Audience Development at the Museum of Science and Industry, Manchester (MSIM). Cutting Edge Research in Tourism – New Directions, Challenges and Applications. University of Surrey, June 7–8.
• Fallon, P. and Schofield, P. (2005) Exploring the When? How? and Why? of Assessing Destination Attribute Importance. 4th Symposium of Consumer Psychology of Tourism, Hospitality & Leisure, HEC Montreal, July 17–20.
• Fallon, P. and Li, Y. (2004) Towards a Better Understanding of non-British Born Chinese Students. The Future of Identity: an Interdisciplinary Conference. University of Salford, September 9–10.
• Fallon, P. and Schofield, P. (2003) Just trying to keep the customer satisfied’: comparing the validity of models used in the measurement of tourist satisfaction. 3rd Symposium of Consumer Psychology of Tourism, Hospitality & Leisure, La Trobe University, January 5-8.
• Schofield P. and Fallon, P. (2000) Measuring the importance of critical factors in restaurant service quality performance evaluation: a triadic perspective. 1st International Conference on: 'Consumer Satisfaction in Tourism and Hospitality Research', Oxford Brookes University, November 25.
• Fallon, P. and Schofield, P. (2000) Measuring restaurant service quality performance through stakeholder evaluation: a triadic perspective. Business and Management Seminar Series 1999 - 2000, Faculty of Business and Informatics, University of Salford, March 22.
• Fallon, P. and Schofield, P. (1999) Service quality performance measurement and triadic interaction: a comparative analysis of stakeholder perspectives using TRIQUEST. ATLAS Annual Conference 'Service Quality and Customer Service in Tourism and Leisure', Munich, September 9-11.

Consultancy Work

• Fallon, P. (2008) An Investigation into the UK’s Overseas Backpacker Market report produced for the British Educational Travel Association (BETA).
• Schofield, P. and Fallon, P. (2008) University Alumni as a Short Break Market Segment report produced for the British Educational Travel Association (BETA).
• Fallon, P. and Hyde, P. (2008) One Earth Festival 2008 Visitor Survey Report. A study carried out on behalf of Chester City Council, Cheshire County Council and One Earth.
• Schofield, P. and Fallon, P. (2007) Greater Manchester as a Short Break Market Segment. A study carried out on behalf of Marketing Manchester.
• Fallon, P. and Hyde, P. (2007) One Earth Festival 2007 Visitor Survey Report. A study carried out on behalf of Chester City Council, Cheshire County Council and One Earth (as part of the Parks for People HLF bid for Grosvenor Park). Burgess, J.
• Philby, R., Rigoutsou, A. and Fallon, P. (2006) Esporta Salford Quays: Members Perceptions Survey report produced for Esporta Salford Quays.
• Bing, L. Li, Y., Li, Y., Zhang, W., Wu, Y., Ye, L. and Fallon, P. (2004) The Chinese Art Centre: Insights on How to Improve Visitation from the Chinese Community report produced for the Chinese Art Centre, Manchester.
• Foster, N. (2000) Feasibility and Planning Study, Phase II - Final Report ‘Developing Trade and Tourism Links between North West England, the Republic of Ireland, and Northern Ireland’, March. Contribution to the collaboration between the School of Leisure, Hospitality and Food Management Studies and the North West and Ireland Trade Group/North West Development Agency (2000).

Presentations

• Hyde, P. and Fallon, P. (2011). Chester Heritage Open Days (HODs) 2010 - Survey Results & Feedback. Presentation given to Chester HODs Steering Group at Chester Civic Trust, Bishop Lloyd’s Palace, February 18. Fallon,
• P. and Hyde, P. (2007) One Earth Survey Results & Feedback on Grosvenor Park. Presentation given at Chester Town Hall, September 5.