The result, with 725 votes cast, is:
12 April 2010
The result has a number of interesting elements.
1. The response rate was reasonable, but not at
the top end of polls so far conducted. This may not, therefore, yet
be as major an issue for our respondents as it is for other sectors
of society and age groups.
2. The result itself was overwhelming. It seems
to reflect a widespread view that, in an online environment in
which much (though by no means everything) is available free of
charge, newspaper content is not sufficiently distinctive (or,
frankly, valuable) to be an exception to the norm.
3. The result should also concern the newspaper
industry itself. If this is anything like an indication of
the views of potential customers of the future, charges for content
are not remotely an attractive proposition, and the industry will
have to work harder in future to convince people of the
attractiveness of the idea. People remain prepared to pay for media
content in some circumstances (music downloads, pay-for-view
boxing). In other areas, however (e.g. subscription digital radio),
it has largely failed to "take off". This is a warning to
newspapers that they, too, may face increasing customer resistance
If you are interested in pursuing these issues in more detail,
contact the School of Law,
Social Sciences and Communications for more details of our
Broadcasting and Journalism courses.
Paul Brighton (Principal Lecturer - Department
of Media & Film Studies - Subject Leader - Media, School of
Law, Social Sciences and Communications).
University of Wolverhampton, Wulfruna Street, Wolverhampton, WV1 1LY
Course enquiries: 0800 953 3222, General enquiries: 01902 321000 | Email: email@example.com
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