Marketing, Advertising and PR

If you've studied marketing and are wondering about your career options and how to get that all important first graduate job, have a look at the following careers information for help and tips. If you'd like to talk anything through, visit the Careers Centre to see a careers adviser who will be pleased to help.

What career options are there with my marketing degree?

Marketing, advertising and PR are important areas in any company.

  • Marketing roles involve understanding customers’ wants and needs and the planned promotion of products and services as well as research into market activity and analysing customer needs and requirements.
  • Advertising roles are mainly involved in the creation of advertisements and campaigns across many mediums for the sole purpose of creating a customer interest. 
  • PR work is aimed at creating and maintaining a company image so customers will buy their products or services.

All of these areas are overlapping and as such the requirements for these roles can be similar. As well as good academic results, the skills employers in this sector are looking for are:

  • Commercial awareness (an understanding of the relevant market and the customers and clients).
  • Strong creative skills.
  • Research skills.
  • Interpersonal skills such as flexibility and social skills.
  • Strong communication skills, both written and oral.
  • The ability to work as part of a team as well as working on your own initiative.
  • The abilty to build strong relationships with colleagues, customers and clients is crucial.
  • You must be able to demonstrate your point in a clear and effective manner.
  • Organisational skills e.g. working to tight deadlines.
  • IT skills as online methods of marketing and advertising are become more prominent.
  • The ability to cope under pressure, keeping up to date with new methods and the changing nature of the profession.
  • Willingness to learn as continuous learning is an important part of working in this sector.
  • Writing skills are also very important especially with jobs in PR.

Work experience is crucial in this sector as companies want their graduates to have a desire and the passion and enthusiasm to succeed due to competiveness of positions. Therefore a placement while studying at university could be beneficial.

Visit the Careers Centre where there is information on getting into a career in marketing, advertising and/or PR. 

Jobs in marketing, advertising and PR

Job roles within marketing, advertising and PR can vary greatly as it covers a broad area. Therefore you will need to research the different areas thoroughly to ensure the job matches your skills and interests.

Here are some examples from the Prospects website of roles that graduates with a marketing, advertising and/or PR related degree are suitable for:

Below are other jobs you may be interested in when entering the profession:

What do University of Wolverhampton marketing graduates do?

This is what some of our recent graduates were doing six months after finishing their course:

  • Marketing intern
  • Brand manager
  • Event co-ordinator
  • Deputy store manager
  • Customer advisor

Who employs marketing, advertising and PR graduates?

As marketing, advertising and PR can be found in the majority of organisations, graduate positions are available across all industry sectors and with a wide range of employers. You could work in-house as part of the relevant department or as part of an agency or consultancy firm.

Many of the larger companies offer marketing as either a specific graduate scheme or as part of a general graduate scheme in the form of a rotation. Smaller companies do not tend to offer graduate schemes, but they may take on Marketing assistants as and when they are needed. This would mean you would have on the job training rather than a structured scheme.

Where can I find jobs and work experience in marketing, advertising and PR?

The websites listed below are specifically focused on this sector:

You may also find the typical employers section of the Prospects Marketing, Advertising and PR sector briefing useful.

Other websites that may be an interest

Industry professional bodies

Industry magazines 

Other useful websites and further information