If you've studied marketing and are wondering about your career options and how to get that all important first graduate job, have a look at the following careers information for help and tips. If you'd like to talk anything through, visit the Careers Centre to see a careers adviser who will be pleased to help.
Marketing, advertising and PR are important areas in any company.
All of these areas are overlapping and as such the requirements for these roles can be similar. As well as good academic results, the skills employers in this sector are looking for are:
Work experience is crucial in this sector as companies want their graduates to have a desire and the passion and enthusiasm to succeed due to competiveness of positions. Therefore a placement while studying at university could be beneficial.
Visit the Careers Centre where there is information on getting into a career in marketing, advertising and/or PR.
Job roles within marketing, advertising and PR can vary greatly as it covers a broad area. Therefore you will need to research the different areas thoroughly to ensure the job matches your skills and interests.
Here are some examples from the Prospects website of roles that graduates with a marketing, advertising and/or PR related degree are suitable for:
Below are other jobs you may be interested in when entering the profession:
This is what some of our recent graduates were doing six months after finishing their course:
As marketing, advertising and PR can be found in the majority of organisations, graduate positions are available across all industry sectors and with a wide range of employers. You could work in-house as part of the relevant department or as part of an agency or consultancy firm.
Many of the larger companies offer marketing as either a specific graduate scheme or as part of a general graduate scheme in the form of a rotation. Smaller companies do not tend to offer graduate schemes, but they may take on Marketing assistants as and when they are needed. This would mean you would have on the job training rather than a structured scheme.
The websites listed below are specifically focused on this sector:
You may also find the typical employers section of the Prospects Marketing, Advertising and PR sector briefing useful.
Industry professional bodies
Other useful websites and further information