Eurofilms Extrusion Ltd

 

Eurofilms

Eurofilms improve their market position

The company manufactures pallet wrap stretch film; about 15,000 tonnes of film per year.  Eurofilms has a diverse customer base ranging from blue chip organisations to small companies.

Challenge

  • To grow market share by increasing sales in a highly competitive marketplace
  • Developing better relationships with customers via a new customer relationship management system

Solution

  • Graduate David Wiliams, developed a strategic marketing plan.
  • Creation of a customer relationship management (CRM) system.
  • Developed a brand identity for the company.

Results

  • Proactive marketing strategy  
  • Customer relationship management (CRM) system established
  • Over 5,000 leads & over £90,000 orders in first 9 months of 2009
  • Over 120 new appointments & 85 new customers during same period
  • Marketing department established
  • Brand identity developed
  • 2 new products launched
  • Associate employed permanently at end of KTP

In their words

Nick Smith, Managing Director, Eurofilms Extrusion Ltd

"The company’s competitive position in the marketplace has been strengthened by our focus on new business, supported by the work on branding. Our new brand image is based on environmental benefits, product differentiation and service excellence and I believe this has allowed us to improve our margins."

David Williams, KTP Associate

"The experience I've gained through the KTP project has developed my marketing and project management skills and on completion of the programme I can show a professional marketer's cv."

Dr Rob Harris, Lead Academic, University of Wolverhampton Business School

"Engaging with the company that is successfully growing its business profitably in turbulent times has helped inform teaching staff looking to equip students with the necessary employability skills to compete in today's job market."

Download Eurofilms case study (PDF 109K, Downloads file)