Staff Profile: Sarah Williams

Sarah Williams

Photo  Sarah Williams
Role Senior Lecturer, Department of Marketing, Innovation, Leisure and Enterprise
Contact Direct line: 01902 323620  



Sarah has been teaching public relations and marketing for nine years and has been involved in the development of two undergraduate degrees in public relations at the University of Wolverhampton and at Manchester Metropolitan University, where she previously worked.

Sarah has had a career in public relations spanning 18 years and has held both in-house and agency positions with international agencies, including McCann Erickson.  Her research interests include online and social communication, and professionalism in public relations, which she is researching for her PhD at Queen Margaret University in Edinburgh, under the supervision of Dr Magda Pieczka and Dr Jacquie L’Etang.

Academic qualifications

BA (Hons) French and Spanish
HND Business Administration and Marketing
MSc Public Relations (with Distinction)
PG Certificate in Teaching and Learning in Higher Education
PhD Professionalism in Public Relations (ongoing)

Teaching interests

Integrated Marketing Communications, Public Relations, Digital Marketing, Social Marketing

Corporate and community engagement

KEEN Project working with local firm ATEC Security to mentor a graduate trainee in a marketing role. Chair of the St Peter’s Collegiate Church Choir fundraising committee (2012-present)
Chair of PTA committee at Westacres Infant School, Wolverhampton (2010/11)

Professional body membership and roles

Senior Examiner for Chartered Institute of Marketing, responsible for the Managing Corporate
Reputation unit on the Post-Graduate Diploma
Member of the Public Relations Consultancy Association

Research interests

Research interests include: the use of social media for community engagement by public sector bodies including local authorities, emergency services and the NHS; the discourse of continuing professional development in PR; and professionalism in public relations.

External academic roles

External examiner for the undergraduate degree in Public Relations at London College of Communication

External examiner for the undergraduate degree in Public Relations at Leeds Metropolitan University (progression board)

External examiner for the undergraduate degree in Public Relations at the University of Sunderland

External examiner for the TARC undergraduate degree in Public Relations at Sheffield Hallam University (trans-national programme)