Elizabeth Heyworth-Thomas

FacultyLiz Heyworth-Thomas

Faculty of Social Sciences

School

University of Wolverhampton Business School

Role

Lecturer in Marketing

Contact details

Direct line: 01902 32 3938

Email: e.heyworth-thomas@wlv.ac.uk

Address:           

University of Wolverhampton
Faculty of Social Sciences
MN Building
City Campus North
Wolverhampton
WV1 1AD

Biography

Liz has a multi-disciplinary academic background across Business and Social Science disciplines and industry experience across the private and statutory sectors.

With experience of working in both MNEs and SMEs, and has developed a strong research portfolio in business support, social enterprise, and research into supporting people living with disability and chronic conditions.

Academic qualifications

  • BA (Hons) Business and Marketing (Bangor University)
  • MA Business and Marketing (Bangor University)

Teaching interests

  • Social Enterprise
  • Entrepreneurship
  • Global Marketing Strategy and Management
  • Consultancy and Project Management
  • Relationship Marketing (B2B/B2C)

Professional body membership and roles

  • Fellow of the Higher Education Academy
  • Associate Member of the Chartered Institute of Marketing
  • Committee Member of the Special Interest Group in Entrepreneurial and Small Business Marketing, the Academy of Marketing
  • Member of the Institute of Small Business and Enterprise (ISBE)
  • Member of the International Council of Small Business and Entrepreneurship (ICSB)
  • Member of the European Council of Small Business and Entrepreneurship (ECSB).

Research interests

  • Social Marketing
  • Social Enterprise
  • SME Business Development Support
  • Entrepreneurship (for profit and social)
  • Community and Regional development
  • Health and Social Care Policy creation, implementation and delivery
  • Support for people living with complex conditions

External academic roles

Guest reviewer for the Journal of Marketing and Entrepreneurship

Guest reviewer for the Journal of Destination Marketing & Management

Selected publications

Conferences 

Heyworth, E. Jones (2014) ‘Bridging the gap between the statutory sector and the third sector,’ ICSB World Conference on Entrepreneurship, Dublin (full paper accepted for potential publication 2* journal).   
 
Heyworth, E., Jones (2013). ‘Providing support in Rural Wales: motives, observations and end user perspectives’, Institute of Small Business and Enterprise (ISBE) conference, Cardiff , November  12th-13th.
 
Heyworth, E., Jones, R. and Rowley, J. (2011) 'Meeting the Demand’ The Study of a Business Support Network,' The Institute for Small Business & Entrepreneurship (ISBE) conference, Sheffield, November, 9th -10th.   
 
Heyworth, E. (2013). ‘Improving Student Engagement through use of Online Resources’, Teaching and Learning Conference, Bangor University, April 17th.