Faculty of Social Sciences
University of Wolverhampton Business School (UWBS)
Principal Lecturer and Head of Department - Marketing, Innovation, Leisure and Enterprise
Direct line: 01902 323188
University of Wolverhampton
Faculty of Social Sciences
City Campus North
Peter is Principal Lecturer and Head of Department for Marketing, Innovation, Leisure and Enterprise at University of Wolverhampton. Prior to entering academia Peter gained experience in the public, private and voluntary sectors within tourism, hospitality and events management, including senior management roles with The National Trust and Derby University as Tourism Projects Manager overseeing a range of EU funded business support projects.
Peter has worked as a business development consultant (mainly within the leisure sector) with a number of high profile clients across the UK. Peter has gained experience developing businesses in the tourism, events, automotive, retail and IT sectors. He is currently a Trustee of the Carpet Museum in Kidderminster and Elvaston Castle and Gardens Trust.
He is a Member of The Tourism Society and The Tourism Management Institute, and a fellow of the Higher Education Academy The Institute for Travel and Tourism Management (and a member of the ITT Education an Training Committee). Peter is a Principal Fellow of the Higher Education Academy.
Peter especially enjoys opportunities to work closely with businesses to provide advice and expertise, to develop projects and to ensure his teaching is underpinned by contemporary knowledge of the leisure sector. This is further evidenced through the work that his department delivers for industry, including Knowledge Transfer (KEEN) projects, economic impact assessments, feasibility studies and a number of other consultancy projects.
Peter’s research explores photography (he is a keen photographer), nostalgia, authenticity, urban exploration and visitor experiences. He has presented his research at international conferences and has published widely through trade publications, academic journals and a number of edited and co-authored books.
PhD Exploring the Prosumption of Tourist Experiences
PG Cert in Teaching & Learning in Higher Education (2008) Distinction
MA Tourism (2006) Merit
BA (Hons) Tourism (2000) 2.1
HND Travel and Tourism Management (1999) Distinction
- Tourism management
- Operations Management
- Creating and managing places
- Events Management
Corporate and community engagement
- Economic Impact Assessment for Lichfield Cathedral
- Feasibility Study for The Holker Group
- Feasibility Study for Penn Community Events Centre
- Market research for The NEC Group
- KEEN Project with Heritage Motor Centre
- KEEN Project with Discover Travel and Tours
- KEEN Project with Couture Leisure Ltd
Professional body membership and roles
F.Inst.TT – Member of The Institute for Travel and Tourism
FHEA – Fellow of the Higher Education Academy
MTMI – Member of the Tourism Management Institute
MTS - Member of the Tourism Society
Education and Training Committee Member, The Institute of Travel and Tourism – Education Providers, Centres of Excellence and Student Liaison Working Group leader
Peter’s research interests include the development and management of visitor experience within tourism and events, together with enterprise and business development and community based tourism. He is also interested in the use of public art and retail in urban regeneration, and in the role of nostalgia and subcultures in the way that city spaces and entertainment complexes are created and experienced through urban exploration, photography and nostalgia.
Areas of PhD supervision
- Tourism Management
- Event Management
- Tourism/Event led Regeneration
- Tourist Experiences
External academic roles
External Examiner at London Metropolitan University
- Hall S, Oriade A and Robinson P (2016) Assessing festival attendees’ behavioural intentions through perceived service quality and visitor satisfaction. Event Management. 20 (1) pp27-40 Robinson (2015). Urban Exploration and Tourism. Advances in Hospitality and Tourism Research in Advances in Tourism and Hospitality Research 3(2), pp141-164.
- Fallon P and Robinson P (2016). ‘Lest we forget’: A veteran and son share a ‘warfare tourism’ heritage experience in Journal of Heritage Tourism (Accepted - details TBC).
- Robinson, P. (2015). I Remember it Well: Epiphanies, Nostalgia, and Urban Exploration as Mediators of Tourist Memory. Tourism, Culture and Communication. 15(2), pp87-102.
- Robinson, P. (2014). Emediating the tourist gaze: memory, emotion and choreography of the digital photograph. Journal of Information technology and Tourism. (Online First)
- Robinson, P (2013) The E-Mediated (Google Earth) Gaze - An Observational and Semiotic Perspective in Current Issues in Tourism Research, 2012 Vol. 15 No. 4 pp. 353-367
- Robinson, P (2012) The E-Mediated (Google Earth) Gaze - An Observational and Semiotic Perspective in Current Issues in Tourism Research, 2012 Vol. 15 No. 4 pp. 353-367
- Cooper R and Robinson P (2013) An extra dimension: Conceptualising risk, competence and experience within the adventure experience paradigm in Journal of Hospitality and Tourism
- Robinson, P (2011) Contextualising the Slow Tourist in Journal of Hospitality and Tourism Vol. 9 (2), 2011
- Foster, K & Robinson, P (2010) A Critical Analysis of the Motivational Factors that Influence Event Attendance in Family Groups. Event Management. Vol. 14, No. 2, 2010 pp. 107-125(19)
- Gelder, G & Robinson, P (2009) A Critical Comparative Study of Visitor Motivations for Attending Music Festivals: A Case Study of Glastonbury and V-Festival. Event Management. Vol. 3, pp181-196.
- Robinson, P., Fallon, P. and, Cameron H. (Eds). (2016) Operations Management in The Travel Industry (2nd ed.), Wallingford: CABI
- Robinson P, Lueck M, Smith SL (2013) Tourism. Oxford: CABI
- Robinson P (ed) (2012) Tourism: The Key Concepts. Oxford: Routledge
- McPherson G, Finkel R, McGillivray D and Robinson P, (eds) (2014) Research Themes for Events. Oxford, CABI
- Robinson P, Heitmann S, Dieke P (eds) (2011) Research Themes in Tourism, Oxford: CABI
- Robinson P, Wale D & Dickson, G (eds)(2010) Event Management, Oxford: CABI
- Robinson P (ed) (2009) Operations Management in The Travel Industry, Oxford: CABI
- Gelder, S., Robinson, P. and Wale, D. (2011). Future-proofing Students through Employability in Valuing Tourism in Higher Education: Capitalising on HE–Industry Link, Association for Tourism in Higher Education Annual Conference, 8th-9th December 2011. St Anne’s College Oxford
- Robinson, P. (2011). Innovative Applications of ePortfolio in adding VaLuE: From Surface to Deep Learning Using VLEs, University of Chichester Learning & Teaching Conference 2011, 24th May 2011, Chichester
- Robinson, P. (2010). Enhancing Graduate Employability in EventUK 2010, 21st-22nd September 2010, NEC
- Robinson, P. (2010). The Emediated (Google) Gaze: Whose Destination Is It? British Academy of Management Conference 2010. 14th-16th September 2010, Sheffield University
- Gelder, G., Foster, K. and Robinson, P. (2010). I don’t care about the music! New perspectives in Event Motivation in International Confex 2010, 23rd-25th February 2010, Earls Court, London.
- Robinson, P. and Dale, C. (2009). The Virtual Destination: Exploring the use of Google Earth as a pedagogical tool in tourism education In Navigating Shifting Sands and Moving Mountains: New Paradigms for Tourism and Tourism Education?, 2nd-4th December 2009, The Subject Association for Tourism in the UK, Losehill Hall, Derbyshire
- Heitmann, S. & Robinson, P. (2009). Slow Cities – the Emperor’s new clothes or (another) solution for sustainable tourism management? British Academy of Management Conference 2009. 15th-17th September 2009, Brighton
- Robinson, P. (2009). Marketing in a Recession: A Travel Perspective. Tourism Society Conference 2009, 25th June 2009, York.
- Robinson, P. and Wiscombe, C. (2009) Learning from work-based learning – a case study of the FD Travel Operations Management. Employability Conference 2009, 25th June 2009, University of Wolverhampton
- Robinson, P. and Wiscombe, C. (2008) The challenges of Employer Engagement: A critical comparison of innovative course delivery. HLST Conference 2008, 6th November 2008, St Anne’s College Oxford
- Robinson, P, and Wiscombe, C. (2008) An innovative delivery of Foundation Degrees: but not without its problems! – Best practice and future challenges. Telling ePortfolio Stories 2008: The road to ‘stickiness’, 5th June 2008, University of Wolverhampton.
- Robinson, P. (2008) The Case for Community-Led Tourism Development: Engaging & supporting entrepreneurial communities. Leisure Studies Association Conference, 8th – 10th July 2008, Liverpool John Moore’s University.
- Robinson, P., Wale, D., Wiscombe, C. (2007). An innovative delivery of Foundation Degrees: but not without its problems! In Shaping the Future of Tourism Education, 5-7th December 2007, The Subject Association for Tourism in the UK, St Anne’s College Oxford