University of Wolverhampton Business School
Senior Lecturer in Marketing
Director of Marketing Science Laboratory (MarS Lab)
Senior Fellow of the Higher Education Academy
Direct line: 01902 323741
Department for Marketing, Innovation, Leisure and Enterprise
University of Wolverhampton Business School
MN Building, Nursery Street
City Campus Molineux (North)
Dr Nikolaos Stylos is an interdisciplinary scientist combining lectureship in marketing management and extensive research activities in consumer behaviour, marketing communications, tourism marketing, as well as, environmental management and sustainability. Dr Stylos has a PhD in Business Administration (Marketing), an MBA, an MSc in Mechanical Reliability Engineering and a Post Graduate Diploma in Mechanical Engineering. He served as a professional management and technical consultant working out marketing management projects and energy/environmental studies in areas such as Textiles, General Trading, Health (clinics) and Beauty Industry for more than a decade.
He has also contributed in new product development (NPD) for the Wineries & Spirits sector. His research activities include cross-cultural consumer behaviour, digital & social media marketing, tourism destinations marketing, and sustainable development. He has published in several top-tier international academic journals and acts as a reviewer for the leading journals in these research areas.
Dr Stylos has been nominated for his cutting edge style of teaching and he is recognised by the HEA as a Senior Fellow of the Higher Education Academy. He is also the founder and director of Marketing Science Laboratory (MarS Lab) in the University of Wolverhampton Business School. He has worked on EU funded projects and participates in international research consortia.
Contemporary Issues in Marketing, Consumer Behaviour, Tourism Marketing, Strategic Marketing Management
Professional body membership and roles
Research interests include:
Cross-cultural consumer behaviour, tourism destinations marketing & management, sustainability in tourism & hospitality, digital & social media marketing, environmental management, sustainability and renewable energy resources
PhD proposals are particularly welcome for the following areas:
Cross-cultural consumer behaviour, services marketing, tourism destinations marketing & management, sustainability marketing, sustainability in tourism & hospitality, digital & social media marketing, environmental management.
External Assessor for programme/course validations, Reviewer for The Services Industries Journal, Anatolia, TOURISMOS: An International Multidisciplinary Journal of Tourism, African Journal of Business and Management, Journal of Product & Brand Management, International Journal of Electronic Marketing and Retailing, International Journal of Business Governance and Ethics.
Priporas, C.-V., Stylos, N., Fotiadis, A. (2017) “Generation Z consumers’ expectations on interactions in the smart retailing setting: a future agenda” Computers in Human Behavior.
Pantano, E., Priporas, C.-V., Stylos, N. (2017) “‘You will like it!’ Using open data to predict tourists’ responses to a tourist attraction”, Tourism Management, 60, 430-438.
Alexiadou, C., Stylos, N., Vassiliadis, C., Andronikidis, A. (2017) “Evaluating service quality in bank encounters: An examination of factorial equivalence” International Journal of Quality and Reliability Management (just accepted).
Priporas, C.-V., Stylos, N., Rahimi, R. Vedanthachari, L. (2017) “Unraveling the diverse nature of service quality in sharing economy: A social exchange theory perspective in Airbnb accommodations”, International Journal of Contemporary Hospitality Management (just accepted).
Stylos, N., Bellou, V., Andronikidis, A., & Vassiliadis, C. A. (2017) "Linking the dots among destination images, place attachment, and revisit intentions: A study among British and Russian tourists", Tourism Management, 60, 15-29.
Fotiadis, A. K., & Stylos, N. (2016) "The effects of online social networking on retail consumer dynamics in the attractions industry: The case of ‘E-da’ theme park, Taiwan", Technological Forecasting and Social Change, http://dx.doi.org/10.1016/j.techfore.2016.06.033.
Stylos, N., Vassiliadis, C. A., Bellou, V., & Andronikidis, A. (2016) "Destination images, holistic images and personal normative beliefs: Predictors of intention to revisit a destination", Tourism Management, 53, 40-60.
Stylos, N, Vassiliadis, C. (2015) “Differences in Sustainable Management between four and five-star Hotels regarding Perceptions of three-pillar-Sustainability dimensions”, Journal of Hospitality Marketing & Management, doi: 10.1080/19368623.2015.955622.
Chang, L.-H., Stylos, N., Yeh, S.-S., Tung, Y.-Y. (2015) “How do Motivation, Pre-visit Information Search and Destination Image affect Post-visit Behavioral Intention? The case of an island destination, European Journal of Tourism Research, 9, pp. 8 - 23.
Koroneos, C., Stylos, N. and Giorgos Theodosiou (2014) “Integration of the environmental management aspect in the optimization of the design and planning of energy systems”, Journal of Cleaner Production. doi:10.1016/j.jclepro.2014.05.096
Koroneos, C., & Stylos, N. (2014) “Exergetic life cycle assessment of a grid-connected, polycrystalline silicon photovoltaic system”, The International Journal of Life Cycle Assessment, 19(10), 1716-1732.
Stylos, N. and Christopher Koroneos (2014) “Carbon Footprint of Polycrystalline Photovoltaic Systems”, Journal of Cleaner Production, Vol.64, pp. 639-645.
Theodosiou, G., Koroneos, C. and Stylos, N. (2014) “Environmental Impacts of the Greek electricity generation sector”, Sustainable Energy Technologies and Assessments, 5, pp. 19-27.
Stylos, N. and Andronikidis, A. (2013), “Exploring the Cognitive Image of a Tourism Destination”, TOURISMOS: An International Multidisciplinary Journal of Tourism, 8 (3), pp. 77-97.
Priporas, C.V., Vassiliadis, C., and Stylos, N. (2012) “Qualitative findings on marketing management practices from Greek ski centers”, Qualitative Market Research: An International Journal, Vol. 15 (4), pp. 385 – 403.
Fotiadis, A., Vassiliadis, C. and Stylos, N. (2012) “Strategic Marketing Management at Ski Centers: the SMMP concept”, Singaporean Journal of Business Economics and Management Studies, Vol.1, No.2, pp. 55 – 67.
Stylos, N. and Chris Vassiliadis (2011) “The Evolution of Services Marketing Discipline in the Technological Era”, International Journal of Asian Tourism Management, 2 (1), pp. 71-85.
Fotiadis, A., Stylos, N., Huan, T.C. (2016) "Electronic word-of-mouth communication via social networking sites: The case of E-da theme park", 2016 Global Marketing Conference (GMC), 21-24 July 2016 - Hong Kong.
Fotiadis, A., Stylos, N., Vassiliadis, C., Huan, T.C. (2016) "Avocation travel: Choice of events amongst amateur (non-professional) participants involved in small-scale sporting events", 2016 Global Marketing Conference (GMC), 21-24 July 2016 - Hong Kong.
Stylos, N., Bellou, V., Vassiliadis, C., Andronikidis, A. (2016) "Beliefs and perceived social factors as antecedents of tourists' intention to revisit a destination: The role of need for variety and alternatives", 45th European Marketing Academy (EMAC) Annual Conference, 24-27 May, 2016 - Oslo, Norway.
Stylos, N., Alexiadou, C., Andronikidis A., Vassiliadis, C. (2015) "Evaluating Service Quality in Bank Encounters: An Examination of factorial Equivalence", 44th European Marketing Academy (EMAC) Annual Conference, 26-29 May, 2015 - Leuven, Belgium.
Priporas, C. V., Stylos, N., Santiwatana, P. (2015) "Determining Service Quality for the lodgings rented via Social Networking service industry: The case of Airbnb", 44th European Marketing Academy (EMAC) Annual Conference, 26-29 May, 2015 - Leuven, Belgium.
Vassiliadis, C. and Stylos, N. (2012) “Sustainable Management at four and five star Hotels regarding Perceptions of three-pillar-Sustainability dimensions”, International conference on ‘Tourism, Climate Change and Sustainability’, Bournemouth University 13-14 September 2012.
Vassiliadis, C., Priporas, C.V. and Stylos, N. (2011) “Sustainability and Marketing practices at Greek ski centers”, Proceedings of the 3rd Biennial Conference on Service Marketing, 7-9 September 2011, Izmir, Turkey, pp. 271-181.
Fotiadis, A., Vassiliadis, C., & Stylos, N. (2011) "Progress in Rural Tourism Research". Advances in Hospitality and Tourism Marketing and Management Conference, 19-24 June 2011 - Istanbul, Turkey.
Vassiliadis, C., Priporas, C.V. and Stylos, N. (2010) “Marketing management practices at ski centers: the case of Greece”, Proceedings of the 3rd Annual EuroMed Conference, Nicosia, Cyprus, November 4-5, pp.1144-1161.
Stylos, N., and Vassiliadis, C. (2009) “The Evolution of Services Marketing Discipline in the Technological Era”, Proceedings of the 2nd Biennial Conference on Service Marketing, 4-6 November 2009, Thessaloniki, Greece, pp. 504-547.
Li, S. Rahimi, R. Stylos, N. (Forthcoming 2017). Selling to consumers. In: Oriade, A. and Robinson, P. Rural tourism and enterprise: Management and marketing perspective. Oxfordshire: Cabi.
Obayelu, A. E., Stylos, N. (Forthcoming 2017). Marketing, Communications, and Rural Business in Developing Countries. In: Oriade, A. and Robinson, P. Rural tourism and enterprise: Management and marketing perspective. Oxfordshire: Cabi.