|Role||Senior Lecturer, Department of Marketing, Innovation, Leisure and Enterprise|
|Contact||Direct line: 01902 323042
Dr Ade Oriade is Senior Lecturer in Tourism and Postgraduate Course Leader for MA International Hospitality Management and MA Event and Venue Management at the University of Wolverhampton. Ade teaches Tourism, Hospitality, and Research Methods modules in the Department of Marketing, Innovation, Leisure and Enterprise.
Apart from academic roles, Ade has worked on a number of travel and tourism consultancy projects such as Economic impact assessment of Lichfield Cathedral and First Rate’s Holiday Confidence Index. His work continues to contribute to policy/decision making in the industry and socio-economic development of destinations.
Ade is widely published in his research/topic areas. His main research areas are in services management and marketing in tourism/hospitality/event and sustainable tourism development and planning.
|Corporate and community engagement||Economic Impact Assessment for Lichfield Cathedral - The project was commissioned by Lichfield Cathedral in March 2013, and delivered through a partnership between University of Wolverhampton and Staffordshire University, adopts a mixed-method approach to measure the economic impact of the Cathedral within Lichfield and to also identify opportunities for future development to facilitate greater economic impact in the future.
Holiday Confidence Index – a monitor of the consumer appetite for overseas holidays with a nationally representative sample of approximately 5,000 consumers produced quarterly. The project is in partnership with the First rate (the UK’s leading foreign exchange provider), Institute of Travel and Tourism, YouGov and the University of Wolverhampton.
|Professional body membership and roles||
Ade’s main research areas are in services management and marketing in tourism/hospitality/event and sustainable tourism development and planning.
Ade is also interested in tourism economics exploring strategies used by holidaymakers in times of economic recession and investigating how economic recovery drives outbound tourism demand.
|External academic roles||
Oriade, A. & Schofield, P. (forthcoming) Examination of visitors’ perception of quality in attraction context.
Oriade, A. & Robinson, P. (Eds.) (2017) Rural tourism and enterprise: Management, marketing and sustainability, Oxford: CABI
Oriade, A. & Cameron, H. (Forthcoming) Cathedral Tourism in Williams, P. (ed) Special interest tourism, Oxford: CABI
Refereed conference papers and presentations
Rahimi, R. & Oriade, A. (2016) Students motivations to study tourism and hospitality in the UK: comparison between local and international students. MAKING AN IMPACT: CREATING CONSTRUCTIVE CONVERSATIONS, School Of Hospitality and Tourism Management Conference Tuesday 19 July 2016 to Friday 22 July 2016, University of Surrey, UK.
Oriade A. (2006) Career Development issues facing hospitality management graduates in Africa: A case study of the Nigerian Hotel Industry. KNOWLEDGE, COMMUNICATION, NETWORKING: Locating tourism knowledge, ATHE Annual Conference, December 6th – 8th, Cambridge, UK
Case Studies and Reports
Oriade, A., Booker, N. & Sabah, S. (2014-2016). Holiday Confidence Index. Summer, Winter & Spring. First Rate
Oriade, A., Oshinaike, O., Booker, N. & Sabah, S. (2014) Holiday Confidence Index. Spring. First Rate
Robinson, P., Oriade, A. Southall, C. & Dimos, C. (2013) An Evaluation of the economic impact of Lichfield Cathedral upon the local economy of the City of Lichfield Project Report. University of Wolverhampton.
|PhD students||Jones Mordi: Determining the impact of Employee Engagement on Customer Satisfaction in commercial banks in Edo State, Nigeria.
Mudawose Tangawabaiwa: Regional Trading Bloc Membership and the Development of Tourism: the contribution of SADC membership to the management and development of tourism in Zimbabwe.
Claire Jackaman: Attitudes, awareness, motivations and behaviours of user groups on Cannock Chase Area of Natural Beauty (AONB).
Carol Southall: Investigation of the level of cultural awareness and the impacts of that awareness on the satisfaction of the tourist on holiday coach tours.