Staff Profile: Dr Ade Oriade

Photo  Ade Oriade
Role Senior Lecturer, Department of Marketing, Innovation, Leisure and Enterprise
Contact Direct line: 01902 323042

Email: ade.oriade@wlv.ac.uk

Biography

Dr Ade Oriade is Senior Lecturer in Tourism and Postgraduate Course Leader for MA International Hospitality Management and MA Event and Venue Management at the University of Wolverhampton. Ade teaches Tourism, Hospitality, and Research Methods modules in the Department of Marketing, Innovation, Leisure and Enterprise.

Apart from academic roles, Ade has worked on a number of travel and tourism consultancy projects such as Economic impact assessment of Lichfield Cathedral and First Rate’s Holiday Confidence Index. His work continues to contribute to policy/decision making in the industry and socio-economic development of destinations.

Ade is widely published in his research/topic areas. His main research areas are in services management and marketing in tourism/hospitality/event and sustainable tourism development and planning.

Academic qualifications
  • PhD – University of Salford.
  • PGCert. Learning and Teaching in Higher Education – University of Wolverhampton
  • MSc. Tourism and Hospitality Management – Bournemouth University.
  • MPA Budgeting & Planning – Ogun State University
  • PGD Transport Studies (special interest in transport for tourism development) – Ogun State University
Teaching interests
  • Services management and marketing
  • Tourism and Hospitality business
  • Tourism planning and development
  • Research Methods
Corporate and community engagement Economic Impact Assessment for Lichfield Cathedral - The project was commissioned by Lichfield Cathedral in March 2013, and delivered through a partnership between University of Wolverhampton and Staffordshire University, adopts a mixed-method approach to measure the economic impact of the Cathedral within Lichfield and to also identify opportunities for future development to facilitate greater economic impact in the future.

Holiday Confidence Index – a monitor of the consumer appetite for overseas holidays with a nationally representative sample of approximately 5,000 consumers produced quarterly. The project is in partnership with the First rate (the UK’s leading foreign exchange provider), Institute of Travel and Tourism, YouGov and the University of Wolverhampton.
Professional body membership and roles
  • Member Institute of Travel and Tourism (M. Inst. TT)
  • Fellow, Higher Education Academy
Research interests

Ade’s main research areas are in services management and marketing in tourism/hospitality/event and sustainable tourism development and planning.

Ade is also interested in tourism economics exploring strategies used by holidaymakers in times of economic recession and investigating how economic recovery drives outbound tourism demand.

External academic roles
  • Guest Co-Editor Special Issue on Digital Destinations, Journal of Destination Marketing & Management
  • Member, Editorial Review Board e‐Review of Tourism Research (eRTR). Reviewer for Journal of Hospitality & Tourism Research, Tourism Analysis, Journal of Hospitality Leisure Sport & Tourism Education, International Journal of Business and Social Research, International Journal of Management Practice, International Journal of Service and Operations Management and International Journal of Wine Business Research.
  • External adviser, evaluation/revalidation of the BA International Tourism top-up, Coventry University
  • External Examiner, BA Tourism & Hospitality, University of Highlands and Islands
  • External Examiner, BA Tourism Management and Foundation Degree Venue, Event & Hospitality Management, University of Greenwich (2013 – Sept 2016)
  • External Examiner, MA Tourism & Leisure Management, Liverpool John Moores University (Sept 2009 – Sept 2014)
Publications

Journal articles

Oriade, A. & Schofield, P. (forthcoming) Examination of visitors’ perception of quality in attraction context.

Oriade, A. & Schofield, P. (forthcoming) An empirical investigation of the relationship between perceived quality, value, satisfaction and behavioural intentions among visitors to UK attractions

Georgieva, B., Oriade, A. & Rahimi, R. (2016) The Competitiveness of Cultural Tourism Destinations: Case of Stara Zagora in Bulgaria, Journal of Hospitality and Tourism, 14 (2), 1-18.

Hall, S., Oriade, A. & Robinson, P.  (2016) Assessing festival attendees’ behavioural intentions through perceived service quality and visitor satisfaction, Events management, 20(1) 27-40.

Olubiyo, S. O., Obayelu, A. E. & Oriade, A. (2015) Unintended Benefits of Millennium Development Goals (MDGs) to a Culturally Embedded Rural Economy, European Scientific Journal, 11(13), 311-320.

Tan, Qingqing, Oriade, A. & Fallon, P. (2014) Service Quality and Customer Satisfaction in Chinese Fast Food Sector: A Proposal for CFFRSERV Scale, Advances in Hospitality and Tourism Research, 2(1), 30-53.

Books

Oriade, A. & Robinson, P. (Eds.) (2017) Rural tourism and enterprise: Management, marketing and sustainability, Oxford: CABI

Babalola, W. A., Oriade, A. & Ogunjobi, F. E. (2008) Glossary of terms and acronyms in Tourism, Travel and Leisure, Lagos: HDEC

Book chapters

Oriade, A. & Cameron, H. (Forthcoming) Cathedral Tourism in Williams, P. (ed) Special interest tourism, Oxford: CABI

Oriade, A. Gelder, S. Osinaike, A & Robinson, P. (2016) Business Operations Management, in Robinson, P., Fallon, P., Cameron, H. & Crotts, J.  (eds.) Operations Management in the Travel Industry, 2nd edition, Oxford: CABI

Oriade, A. & Cameron, H. (2016) Logistics and Supply Chain Management in Travel Operations in Robinson, P., Fallon, P., Cameron, H. & Crotts, J.  (eds.) Operations Management in the Travel Industry, 2nd edition, Oxford: CABI.

Prior, S., Robinson, L., Robinson P. & Oriade, A. (2016) Servicescapes and the Service Encounter in Robinson, P., Fallon, P., Cameron, H. & Crotts, J.  (eds.) Operations Management in the Travel Industry, 2nd edition, Oxford: CABI

Povey, G., Oriade, A. & Li, S (2016) Career Development Skills and Strategies in the Travel Industry in Robinson, P., Fallon, P., Cameron, H. & Crotts, J.  (eds.) Operations Management in the Travel Industry, 2nd edition, Oxford: CABI

Oriade, A. (2012) Visitor attractions in Robinson, P. (ed.) Tourism: The key concepts, Oxon: Routledge

Oriade, A. (2012) Quality management in Robinson, P. (ed.) Tourism: The key concepts, Oxon: Routledge

Oriade, A. and Evans, M. (2011) Sustainable and alternative tourism in Dieke, P. U. C.; Robinson, P. and Heitmann, S. (eds.) Research Themes for tourism, Oxford: CABI

Oriade, A. (2010) Managing a quality experience in Dickson, G.; Robinson, P. and Wale, D. (eds.) Events Management, Oxford: CABI

Oriade, A., Robinson, P. and Gelder, S. (2010) Delivering live events in Dickson, G.; Robinson, P. and Wale, D. (eds.) Events Management, Oxford: CABI

Oriade, A. (2009) Logistics and supply chain management in travel operations in Robinson, P. (ed.) Managing operations in the Travel Industry, Oxford: CABI

Povey, G. and Oriade, A. (2009) Career Development Skills and Strategies in the Travel Industry in Robinson, P.  (ed.) Managing Operations in The Travel Industry, Oxford: CABI

Refereed conference papers and presentations

Rahimi, R. & Oriade, A. (2016) Students motivations to study tourism and hospitality in the UK: comparison between local and international students. MAKING AN IMPACT: CREATING CONSTRUCTIVE CONVERSATIONS, School Of Hospitality and Tourism Management Conference Tuesday 19 July 2016 to Friday 22 July 2016, University of Surrey, UK.

Oriade, A. & Schofield, P. (2016) Assessing attraction visitors’ behavioural intentions through perceived service quality, value and visitor satisfaction. PEOPLE, PROCESS AND PERFORMANCE-WORKING TOGETHER TOWARDS TOMORROW, TTRA 2016 European Chapter Conference Wednesday 20th - Friday 22nd April 2016, Shannon College of Hotel Management, Shannon, Ireland.

Oriade, A. (2015) International travel and economic recovery: The case of economic recovery influence on the UK holidaymakers’ intentions to travel abroad. THE ECONOMIC VALUE OF THE CREATIVE HOSPITALITY AND TOURISM INDUSTRY, 2015 WHTF, June 25th - 27th, Seoul, Korea.

Oriade, A. (2015) Does the economic recovery influence UK holidaymakers’ intentions to travel abroad? University of Wolverhampton Annual Research Conference Tuesday 16th June 2015, University of Wolverhampton, United Kingdom.

Oriade, A., Robinson, P. & Hall, S. (2015) Community festival: Attributes, perceived quality and attendees’ experience at Worcester Festival 32nd UWBS Research Conference, 28th January, University of Wolverhampton Business School, University of Wolverhampton, United Kingdom.

Hall, S. & Oriade, A. (2014) Assessment of community festival attributes. Council for Hospitality Management Education (CHME) Annual Research Conference Wednesday 28th May - Friday 30th May 2014, The University of Derby, Buxton, United Kingdom.

Oriade, A. (2014) An empirical investigation of the relationship between perceived quality, value, satisfaction and behavioural intentions among visitors to UK attractions. Council for Hospitality Management Education (CHME) Annual Research Conference Wednesday 28th May - Friday 30th May 2014, The University of Derby, Buxton, United Kingdom.

Gelder, S. & Oriade, A. (2010) Employer engagement: Use of real life consultancy projects in developing students’ employability in the leisure industries. BACK TO THE FUTURE: RESTATING THE CASE FOR TOURISM IN HIGHER EDUCATION, ATHE Annual Conference, December 1st – 3rd, Canterbury, UK.

Oriade A. (2008) Delivering the total visitor experience: shouldn’t we know how visitors form their perception of quality? Attractions and events as catalysts for regeneration and social change, Proceedings of the EUTO Conference, September 24th -25th, University of Nottingham, Nottingham, UK. The EUTO conference proceedings document can be accessed here

Oriade A. (2006) Career Development issues facing hospitality management graduates in Africa: A case study of the Nigerian Hotel Industry. KNOWLEDGE, COMMUNICATION, NETWORKING: Locating tourism knowledge, ATHE Annual Conference, December 6th – 8th, Cambridge, UK

Case Studies and Reports

Oriade, A., Booker, N. & Sabah, S. (2014-2016). Holiday Confidence Index. Summer, Winter & Spring. First Rate

Oriade, A., Oshinaike, O., Booker, N. & Sabah, S. (2014) Holiday Confidence Index. Spring. First Rate

Robinson, P., Oriade, A. Southall, C. & Dimos, C. (2013) An Evaluation of the economic impact of Lichfield Cathedral upon the local economy of the City of Lichfield Project Report. University of Wolverhampton.
 
Oriade, A. & Livesey, R. (2006) Peer assessment, example of teaching, learning and assessment method. Case Study for Hospitality, Leisure, Sport and Tourism Network.

PhD students Jones Mordi: Determining the impact of Employee Engagement on Customer Satisfaction in commercial banks in Edo State, Nigeria.

Mudawose Tangawabaiwa: Regional Trading Bloc Membership and the Development of Tourism: the contribution of SADC membership to the management and development of tourism in Zimbabwe.

Claire Jackaman: Attitudes, awareness, motivations and behaviours of user groups on Cannock Chase Area of Natural Beauty (AONB).

Carol Southall: Investigation of the level of cultural awareness and the impacts of that awareness on the satisfaction of the tourist on holiday coach tours.