Dr Chris Fullwood

Reader in Cyberpsychology

Email address: c.fullwood@wlv.ac.uk Phone number: 01902 323531 Location: MC307 Faculty: Faculty of Education Health and Wellbeing School/Institute: Institute of Sport and Human Sciences Areas of expertise: Cyberpsychology



I graduated from the University of Stirling in 1998 with a BSc (Hons) in Psychology and began my PhD in the same year after securing a studentship from the ESRC (Economic and Social Research Council). I completed my PhD in 2003 and began working as a lecturer in the Institute of Psychology, University of Wolverhampton in the same year. I am currently a reader in Cyberpsychology and course leader for our MSc Cyberpsychology. I teach on a variety of modules at UG and PG level, in areas of social psychology, cyberpsychology and forensic and criminal psychology. My main area of research is cyberpsychology and I specialise in online impression management/self-presentation.

Research interests

As a cyberpsychology researcher I am interested in studying a variety of psychological phenomena relating to human interaction with the Internet, smartphones and Virtual Reality. There are a number of strands to my research activity and my current interests are broadly focused on the manner in which engaging with various digital enviornments impacts on the ways in which we communicate, interact and manage the impressions of others. I am also interested in the impacts of living in a digital age on the educational and social development of young people and the impact of technology engagement on the empowerment and wellbeing of disadvantaged groups in society.  I have expertise in multiple methodologies, including content analysis, survey methods, questionnaire design and scale validation, experimental designs, thematic analysis and Q-methodology.

Research Group Coordination

I co-ordinate our Cyberpsychology research group (CRUW) in the Institute of Psychology.  

PhD Supervision

I currently supervise 6 PhD students in areas relating to Cyberpsychology:

  • Luigi Bonnetti (A longitudinal cohort study on the perceptions and psychosocial consequences of Internet use by school students with and without special educational needs and disabilities)
  • Azar Eftekhar (Detecting visual markers of personality in online settings)
  • Nicola Fox-Hamilton (Homophily in attraction: linguistic encoding of personality and culture online)
  • Rachel Harrad (Social networking and social comparisons
  • Audrey Stenson (An exploration of the role of private and public online friendships in college adjustment and persistence in college)
  • Theresa Summerfield (Exploring the social and educational aspects of textspeak use by typically and non-typically developing schoolchildren)

Membership of professional bodies

  • Editorial board member for Cyberpsychology, Behavior and Social Networking
  • Editorial panel member for International Journal of Internet Science
  • Chartered Member of the BPS (CPsychol)


Postgraduate certificate in teaching and learning in higher education

University of Wolverhampton



University of Stirling 


BSc (Hons) Psychology, 2:1

University of Stirling



Journal Articles

Chadwick, D., & Fullwood, C. (in press). An Online Life Like Any Other: Identity, Self-Determination, and Social Networking Among Adults with Intellectual Disabilities. Cyberpsychology, Social Networking and Behavior.

Fullwood, C., & Attrill, A. (in press). Updating: Ratings of perceived dating success are better online. Cyberpsychology, Social Networking and Behavior. 

Kirwan, G., Fullwood, C., & Rooney, B. (in press). Risk factors for social networking site scam victimisation amongst Malaysian students. Cyberpsychology, Social Networking and Behavior 

Fullwood, C., Quinn, S., Kaye, L.K., & Reddings, C. (2017). My Virtual friend: A qualitative analysis of the attitudes and experiences of Smartphone users: Implications for Smartphone attachment. Computers in Human Behavior, 75, 347-355. 

Chadwick, D., Quinn,S., & Fullwood, C. (2017). Perceptions of the risks and benefits of Internet access and use by people with intellectual disabilities. British Journal of Learning Disabilities, 45(1), 23-31. 

Fullwood, C., James, B., & Chen-Wilson, J. (2016). Self-concept clarity and online self-presentation in adolescents. CyberPsychology, Behavior and Social Networking, 19(12), 716-720

Fullwood, C., Nicholls, N., & Makichi, R. (2015). We've got something for everyone: How individual differences predict different blogging motivations. New Media and Society, 17(9), 1583-1600.

Fullwood, C., Quinn, S., Chen-Wilson, J., Chadwick. D., & Reynolds, K. (2015). Put on a smiley face: Textspeak and personality perceptions. Cyberpsychology, Behavior and Social Networking. 18(3), 147-151.

Orchard, L., Fullwood, C., Morris, N., & Galbraith, N. (2015). Investigating the Facebook experience through Q methodology: Collective investment and a ‘Borg’ mentality. New Media and Society. 17(9), 1547-1565.  

Eftekhar, A., Fullwood, C., & Morris, N. (2014). Capturing personality from Facebook photos and photo-related activities: How much exposure do you need? Computers in Human Behavior, 37, 162–170. 

Orchard, L., Fullwood, C., Galbraith, N., & Morris. (2014). Individual differences as predictors of social networking. Journal of Computer Mediated Communication, 19(3), 388-402.

Chadwick, D., Wesson, C., & Fullwood, C. (2013). Internet access by people with intellectual disabilities: Inequalities and opportunities. Future Internet, 5(3), 376-397.

Fullwood, C., Orchard, L., & Floyd, S. (2013). Emoticon convergence in Internet chat rooms. Social Semiotics, 23(5), 648-662.

Fullwood, C., Melrose, K., Morris, N., & Floyd, S. (2013). Sex, blogs and baring your soul: Factors influencing UK blogging strategies. Journal of the American Society for Information Science and Technology, 64(2), 345-355.

Fullwood, C., & Morris, N. (2013). Like what you see? The effect of video-mediated gazing on information recall and impression formation. Electronic Journal of Communication, 23 (1).

Venner, R., Galbraith, N., & Fullwood, C. (2012). Anonymity and level of support given on a health-related online support forum. Journal of Cybertherapy and Rehabilitation, 5(1), 9-13. 

Fullwood, C., Evans, L. & Morris, N. (2011). Linguistic androgyny on MySpace. Journal of Language and Social Psychology, 30(1), 114-124. 

Fullwood, C., Thelwall, M. & O’Neill, S. (2011). Clandestine chatters: Self-disclosure in UK chat room profiles. First Monday, Volume 16, Number 5-2.

Orchard, L.J. & Fullwood, C. (2010). Current perspectives on personality and Internet use. Social Science Computer Review, 28(2), 155-169.

Fullwood, C., Sheehan, N., & Nicholls, W. (2009). Blog function revisited: A content analysis of MySpace blogs. CyberPsychology, Behavior and Social Networking, 12, 685-689. 

Fullwood, C., & Wootton, N. (2009). Comforting communication in an online epilepsy forum. Journal of Cybertherapy and Rehabilitation, 2(2), 159-164. 

Fullwood, C., Judd, A.M., & Finn, M (2008).  The effect of initial meeting context and video-mediation on jury perceptions of an eyewitness. The Internet Journal of Criminology.

Fullwood, C. (2007). The effect of mediation on impression formation: A comparison of face-to-face & video-mediated conditions. Applied Ergonomics, 38, 267-273.

Fullwood, C. & Martino, O.I. (2007). Emoticons and impression formation. Applied Semiotics, 19, 4-14.

Fullwood, C., & Doherty-Sneddon, G. (2006).  Effect of gazing at the camera during a video link on recall. Applied Ergonomics, 37(2), 167-175.

Fullwood, C., Galbraith, N. & Morris, N. (2006). Impulsive nonconformity in female chat room users. CyberPsychology, Behaviorand Social Networking, 9(5), 634-637. 


Attrill, A., & Fullwood, C. (2016). Applied Cyberpsychology: Practical applications of cyberpsychological research and theory. Palgrave Macmillan.

Book Chapters

Fullwood, C. (2016). Online support groups: Enhancing the user experience with cyberpsychological theory. In A. Attrill & C. Fullwood (Eds.). Applied Cyberpsychology. Palgrave Macmillan. 

Myddleton, J., & Fullwood, C. (2016). Social media impact on organisations. In A. Attrill & C. Fullwood (Eds.). Applied Cyberpsychology. Palgrave Macmillan. 

Fullwood, C. (2015). The role of personality in online self-presentation. In A. Attrill (Ed.) Cyberpsychology. Oxford University Press, Oxford. 

Chadwick, D., Fullwood, C., & Wesson, C. (2013). Intellectual disability, identity and the Internet. In R. Luppicini (Ed.) Handbook of research on technoself: Identity in a technological society, USA: IGI Global (pp. 229-254). 

Fullwood, C., & Finn, M. (2010). Video-mediated communication and impression formation: An integrative review.  In A.C. Rayler (Ed.), Videoconferencing: Technology, Impact and Applications, Nova Science (pp. 35-55).

Published Conference Papers

Fox Hamilton, N., Fullwood, C., & Kirwan, G. (2015). Language in online dating texts: Trait identification, homophily, and their effect on attraction. In B. K. Wiederhold, G. Riva, &  M. D. Wiederhold (Eds.), Annual Review of Cybertherapy and Telemedicine Vol. 13. (pp. 112–116). Amsterdam: IOS Press.

Ballam, D., & Fullwood, C. (2010). Fluidity of personal boundaries in online social media: implications for netiquette. In M. Anderson (Ed.) Contemporary Ergonomics and Human Factors 2010. London: Taylor Francis (pp. 391-399).

Davis, S.J., Fullwood, C., Martino, O.I., Derrer, N.M, & Morris, N. (2006).  Here’s looking at you: a review of the nonverbal limitations of VMC. In P.D. Bust (Ed.) Contemporary Ergonomics 2006. London: Taylor and Francis (pp. 290-292).

Derrer, N.M., Fullwood, C., Davis, S.J., Martino, O.I., & Morris, N. (2006). An initial face-to-face meeting improves person-perceptions of interviewees across VMC. In P.D. Bust (Ed.) Contemporary Ergonomics 2006. London: Taylor and Francis (pp. 296-298).

Fullwood, C., Derrer, N.M., Martino, O.I., Davis, S., & Morris, N. (2006). The effect of an icebreaker on collaborative performance across a video link. In P.D. Bust (Ed.) Contemporary Ergonomics 2006. London: Taylor and Francis (pp. 293-295).

Martino, O.I., Fullwood, C., Davis, S.J., Derrer, N.M., & Morris, N. (2006). Maximising VMC: The effects of system quality and set-up on communicative success. In P.D. Bust (Eds.) Contemporary Ergonomics 2006. London: Taylor and Francis (pp. 139-143).

Fullwood, C., Martino, O., & Morris, N. (2005).  Multi-media packaging: an ergonomic appraisal. In P.D. Bust & P.T. McCabe (Eds.) Contemporary Ergonomics 2005. London: Taylor and Francis (pp. 373-377).

Martino, O., Fullwood, C., & Morris, N. (2005).  Emotional factors in initiatives to promote health and safety: Effects of mood state on compliance. In P.D. Bust & P.T. McCabe (Eds.) Contemporary Ergonomics 2005. London: Taylor and Francis (pp. 383-387).

Morris, N., Fullwood, C., & Martino, L. (2005).  Using Homer Simpson to promote safety. In P.D. Bust P.T. McCabe (Eds.) Contemporary Ergonomics 2005. London: Taylor and Francis (pp. 378-382).

Morris, N., Martino, O., & Fullwood, C. (2005). Manipulating the impact of public health information on mood. In P.D. Bust & P.T. McCabe (Eds.) Contemporary Ergonomics 2005. London: Taylor and Francis (pp. 388-391).


Is black mirror right to worry about social media? Gizmodo UK (Oct 21, 2016)

Chilling stories of fake online identities and why people create them. Buzzfeed news (July 4, 2015).

How to be a smarter emoticon user. NY Magazine (July 7, 2014). 

Smiley, frown and wink face: Are we all victims of a great emoticon trick? Metro Newspaper (Feb 27, 2014). 

Don't feed the trolls: Your survival guide to Internet bullies. Express and Star (Feb 21, 2014).

Further information

Conference Presentations

Fullwood, C., Quinn, S., Kaye, L.K., & Redding, C. (June, 2017). My Virtual friend: A qualitative analysis of the attitudes and experiences of Smartphone users: Implications for Smartphone attachment. 22nd Annual Cyberpsychology, Cybertherapy and Social Networking Conference, University of Wolverhampton, UK. 

Fullwood, C., & Hulme, M. (June, 2016). Factors predicting partner entitlement in online dating profiles. 21st Annual Cyberpsychology, Cybertherapy and Social Networking Conference, Institute of Art, Design and Technology, Dun Laoghaire, Ireland. 

Fullwood, C., & Attrill, A. (September, 2015). Up-dating: Ratings of dating success are better online than offline. Social Networking in Cyberspace conference 2015, University of Wolverhampton UK. 

Fullwood, C., Attrill, A., & Chadwick, D. (September, 2015). Reeling them in: A content analysis of perpetrator characteristics in Catfish the TV show. Social Networking in Cyberspace conference 2015, University of Wolverhampton UK.

Fullwood, C., James, B., Chen-Wilson, J., & Narda, D. (September, 2015). Self-concept clarity and online self-experimentation in adolescents (poster presentation). Social Networking in Cyberspace conference 2015, University of Wolverhampton UK

Fullwood, C. (May, 2014). Personality and online self-presentation: Current perspectives and future directions. CRUW Cyberpsychology Research Conference, University of Wolverhampton, UK.

Fullwood, C. (December, 2013). We’ve got something for everyone: How individual differences predict different blogging motivations. Research conference in Psychology II, University of Wolverhampton. 

Fullwood, C., Orchard, L., & Floyd. S. (September, 2013). Emoticon convergence in Internet chat rooms. Cyberpsychology Conference, De Montfort University, UK.

Fullwood, C., & Mahal, P. (July, 2013). Taking me at face value: How personality and gender interact to predict Facebook behaviour. Social Networking in Cyberspace conference 2013, University of Wolverhampton UK.

Fullwood, C. & Nicholls, W.  (July, 2012). This is why I blog: Personality and blog motivations. Cyberpsychology and Computer Psychology conference (CyComP 2012), University of Bolton, U.K.  

Keynotes and Invited Talks

Fullwood, C. (December, 2012). Keynote address: Journey into the Blogosphere: Why we blog, how we blog. Psychology conference, University of Wolverhampton, UK.

Fullwood, C. (June, 2011). Keynote address: The Psychology of Netspeak. Virtual Immersive and Cyber Technologies Summer School, IADT, Dun Laoghaire, Ireland.


2017 The influence of textspeak and attractiveness on perceptions of online daters’ (with Nichola Sharaf). BPS Undergraduate Research Assistantship Scheme (£1,600). 

2016 ‘Factors predicting partner entitlement in online dating’ (with Emma Boultwood). BPS Undergraduate Research Assistantship Scheme (£1,600).

2013 - UK Defence Science Technology Laboratory (DSTL) Research Grant for £90,000 (for 3 years) with Professor Coral Dando & Dr. Darren Chadwick (University of Wolverhampton)