Sam joined the University in 2009 and is Associate Dean (Enterprise, Knowledge Transfer and Research) Faculty of Arts and Head of the Wolverhampton School of Art (Est. 1851), she was previously a television industry producer for 16 years. Sam has created and coordinated numerous productions for Britain's largest commercial TV channel, ITV Plc and rose to the position of Director of Creative Services; a role that involved coordinating projects for 6 regional studios across the UK. As Creative Director at ITV, Sam's team won a number of prestigious awards including PROMAX UK, PROMAX USA and RTS awards. Sam graduated from Central St. Martins with a BA Hons Fine Art and won a scholarship to study film at Syracuse University USA. Sam has run her own media company; formed in 2004 and still running with contracts including BBC, Channel 4, ITV Plc, FC Bayern Munich.
Most recently, she was Principal Investigator and creative director for the successful Leonardo da Vinci Development of Innovation "SignMedia" - an online learning tool for Deaf Media Professionals with a complimentary Transfer of Innovation "SignMedia SMART" project awarded in 2014. Sam is Co-PI and Creative Director on a number of other EU and UK funded projects.