Zoe Westwood, BA (Hons) Illustration, has designed a poster as part of a national campaign to tackle obesity. She created the ‘eating your feelings’ design for the British Obesity Society after the charity launched a competition for a creative poster to catch public attention.
Her winning artwork depicts a person eating biscuits with words such as ‘sadness’, ‘boredom’ and ‘worry’, highlighting emotional links to overeating.
Jane DeVille-Almond, chair of the British Obesity Society (BOS) a national charity helping in the fight against obesity, said BOS was delighted to be working with the University of Wolverhampton to develop resources which highlight issues around obesity.
“Obesity is one of the biggest public health issues this century and BOS were looking for innovation and ideas, from the students, to design an eye catching poster to encourage people to think about their behaviour. The winning design captured the essence of what BOS were looking for, focusing on the psychosocial issues people face on a daily basis.”
Jane hopes the poster will be downloaded and displayed in a range of settings to get people talking.
Zoe, who is 21 and from Dudley, has recently obtained a First Class BA(Hons) Illustration degree. She said: “I'm overwhelmed that my posters have been chosen to promote the severity of obesity. I'm proud to be part of such an important campaign.”
She will receive £100 prize for the winning poster which can be viewed and download from BOS website on www.obesitysoc.org.uk.