Jemma Bird, an Operations Manager from Walsall, studied BA (Hons) Dance at the University from 2009 to 2012.
The 26-year-old will be pitting her wits against the other ambitious entrepreneurs when the new series starts on BBC 1 on Tuesday.
The Apprentice website describes Jemma’s best business skills as “being organised, creative, making decisions, planning and branding” but she admits her worst personal qualities are that she is sometimes too honest.
The 20 hopefuls will once again be competing for a £250,000 investment and the chance to go into a business partnership with Lord Sugar.
Danielle Aways, Senior Lecturer and MA Dance Course Leader, taught Jemma at the University. She said: “We remember Jemma being a hardworking, committed and enterprising individual and we wish her the best of luck.”
Series 10 of The Apprentice starts at 9pm on Tuesday (14 October) on BBC 1.
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