Students challenged to promote the beauty of writing

Graphics students from the University of Wolverhampton have been tasked with creating a promotional campaign as part of a new link with international pen company Sheaffer.

The aim is to design a visual identity and a campaign to promote the beauty and enjoyment of writing.

The company has presented second year BA (Hons) Graphic Communication students with fountain pens and a selection of ink to inspire the development of innovative solutions to the design challenge, which is part of the students’ project work.

Barbara George, of Sheaffer UK, said: “The goals of this project are naturally something that is of great interest to our company and we are delighted to be able to encourage and support such a worthwhile design challenge.”

Sheaffer have also decided to offer an award for one student graduating with a Graphic Communication degree this year. The Sheaffer Prize for Use of Language in Graphic Projects will be awarded for the first time at graduation in September and the winning student will receive a collectors version Sheaffer pen.

Jessica Glaser, Senior Lecturer in Graphic Communication at the University’s School of Art & Design, added: “We are delighted by the generous support of Sheaffer UK. We are thrilled that they have offered to reinforce the achievement of our graduating students in recognition of the important link between written language and graphic design.”

Sheaffer have been established since the early 1900s and produce a wide range of high quality writing instruments, including collectors pens and pencils.

ENDS

For more information please contact Vickie Warren in the Media Relations Office on 01902 322736.

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