London Fashion Week showcase for Tamara

New creations by entrepreneur Tamara Joseph, Senior Fashion Technician at the University’s School of Art & Design, have hit the catwalk.

Tamara’s Spring/Summer Collection 2011 was selected for an emerging designers showcase with high profile company Fashion’s Finest.

The collection is inspired by 1950s daywear for men and women, and is similar in style to Bree Van De Camp’s look on hit TV show Desperate Housewives.

The 35-year-old, who is studying a Masters in Fashion and Textiles at Wolverhampton, has launched her own business ‘Catalyst by Tamara Joseph’ with help from the University’s Student Placements for Entrepreneurs in Education West Midlands (SPEED WM) programme.

Tamara, from Halesowen in Birmingham, says: “I’m absolutely thrilled to be showing my Spring/Summer Collection at London Fashion Week – it’s one of the top events in the fashion calendar so I’m really pleased to have the opportunity to be there.

“The collection touches lightly on 1950s daywear for men and women, so features semi fitted bodices in chiffon and silks, knee length pencil skirts in cotton sateen and silks, raw silk and satin shift knee length dresses with a twist. Like my last collection, I use my photography prints but it is a lot more wearable.

“There are also little driving gloves and straw hats for the women and for my menswear, trilby hats and white cotton/jersey shirts with bold prints of old leaves and thistles in browns and beiges. My chosen colour palette for the whole collection is creams, taupes and beige with a hint of burgundy and deep purples.”

Tamara’s work has also been approved by online retailer ASOS Market place/Boutique so she will be selling her garments online through them soon.

ENDS

For more information please contact Vickie Warren in the Media Relations Office on 01902 322736

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