A business launched by an entrepreneurial University of
Wolverhampton student has been named as one of the UK's top 100
high potential start-up companies.
Marvin Robinson’s www.hausofgenius.com concept was
selected to be part of The Intuit 100Up community, a new initiative
between accountancy software firm Intuit and the Department for
Business, Innovation and Skills (BIS).
The scheme aims to shine a light on young start-ups and aspiring
entrepreneurs who are taking the leap to get their companies
BA (Hons) Graphic Communication student Marvin, from
Wolverhampton, launched his clothing brand ‘I am Generic’ at the
beginning of 2011 with support from the University’s Student
Placements for Entrepreneurs in Education West Midlands (SPEED WM).
This initiative enables students to launch a business alongside
His designs have been worn by members of pop groups One
Direction, JLS and The Wanted.
The 31-year-old says: “I’m delighted to receive this endorsement
for my business. Being recognised as having one of the UK's top 100
high potential start-up companies at this early stage is a great
achievement especially when i know that the 'magic' is still to
“I’m very proud but this is just the beginning and i want to
achieve lots more.
“The greatest help for me from SPEED WM was the mentoring, I had
a clear idea of what I wanted to do and where I wanted the business
to go, i just felt a need for a soundboard as well as somebody to
help me project manage and strategise particulars.”
www.hausofgenius.com is a
multimedia arts, fashion, culture and e-ticket business, featuring
the clothing brand ‘I AM GENERIC’ which is showcased in London and
Paris and sold in high-end retailers, such as Saks Fifth Avenue,
around the world.
The clothing brand was started at the beginning of 2011 with
just a few print ideas, with the premise of highlighting everyday
popular culture but using unique engineered print processes. The
business has since grown and the platform now includes 'Ticketroom'
offering e-tickets featuring QR codes for fashion, art and
Marvin describes the products as ‘Made in Britain incorporating
heritage fabrics and traditional craftsmanship with a progressive
vision formed by the digital age’.
Marvin, who studied at Wolverhampton Grammar School from
1991-98, will soon be taking on a paid intern to deal with print
and embellishment preparation, which he does by hand in an
artisanal manner, and help with general administration.
Taking the form of a competition, the Intuit 100Up community was
launched at the National Association of College and University
Entrepreneurs (NACUE)’s National Student Enterprise Conference at
Aston University. Applicants were asked to submit a 150-word
elevator pitch outlining their business or business idea.
The community met for the first time at the Global
Entrepreneurship Congress (GEC) in Liverpool earlier this year, the
largest gathering of start-up champions from around the world, with
the winning 100 each receiving a free ticket to the event, return
travel and accommodation provided by Intuit, as well as the chance
to share first hand their views on entrepreneurship with Business
and Enterprise Minister, Mark Prisk at an evening reception.
For more information, contact firstname.lastname@example.org or
Pictures are available from Marvin on request - please email:
Additional press images and links are below:
JLS MUSIC VIDEO - T-SHIRT ON ORITSE
JLS RED OR BLACK PERFORMANCE - 'SICK' VEST
JLS 'THIS MORNING' INTERVIEW - 'ANANSI' T-SHIRT (SPIDERMAN)
JLS CHRIS MOYLES QUIZ NIGHT - 'BLOKE' VEST on ORITSE http://www.youtube.com/watch?v=yTkHs9Sct2Y&feature=related
LIAM PAYNE ONE DIRECTION - 'MIMIC' T-SHIRT
JLS OFFICIAL SIGNED POSTER/CALENDER - BRACKET HOODED
THE WANTED - 'SICK' VEST + ANANSI T-SHIRT (SPIDERMAN)
For more information please contact Vickie Warren in the Media
Relations Office on 01902 322736
Date Issued: Friday, 18 May 2012
University of Wolverhampton, Wulfruna Street, Wolverhampton, WV1 1LY
Course enquiries: 0800 953 3222, General enquiries: 01902 321000 | Email: email@example.com
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