The Chief Executive of Birmingham International Airport
has outlined the challenges faced by the aviation
industry to attract passengers and survive the credit crunch at an
Paul Kehoe spoke about how his team has approached promoting the
Airport to potential travellers against a backdrop of competition
from other airports, security issues and volcano eruptions.
The Crystal Lecture, now in its 17th year, is an event for
business people hosted jointly by the University of Wolverhampton
Business School and Chartered Management Institute.
The lecture, titled High hopes in hard times, also covered the
hurdles in expanding the runway, terminal and rail links and how to
grow and develop Birmingham Airport to meet its targets of 18+m
passengers by 2017, compared to 9m passengers in 2007.
Professor Kit Field, Acting Dean of the University of
Wolverhampton Business School, said: “Paul gave us a great insight
into the work to raise the airport profile, showing us how his team
have approached promoting the Airport to potential travellers, how
they have been building its brand, the work done by the team on
their digital marketing to achieve this, plus the work that has
gone into developing the airport facilities and customer experience
“He talked us through the profiles and trends in passengers at
Birmingham Airport and comparisons to other airports, whilst
covering operations challenges from the different airlines and
baggage handling to developing effective office teams. He also
explained the commercial challenges in how the airport income is
generated and things that can affect this.
“He not only has high hopes, but also big plans in action, in
both hard and challenging times.” The event was held at the
University of Wolverhampton’s Telford Campus in Priorslee on
Tuesday, 19 October 2010.
Picture: Professor Kit Field, Acting Dean of
the University of Wolverhampton Business School; Gerwyn Jones,
Chairman Wolverhampton Branch of the Chartered Management
Institute; Paul Kehoe, Chief Executive of Birmingham Airport and
guest speaker and Paul Harris, Business Consultant, Institute for
Innovation and Enterprise.
For more information please contact Vickie Warren in the Media
Relations Office on 01902 322736
Date Issued: Thursday, 28 October 2010
University of Wolverhampton, Wulfruna Street, Wolverhampton, WV1 1LY
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