Wayne Hemingway has made an outstanding
contribution to the field of social design in which he occupies an
iconoclastic, outspoken and enormously respected position.
Founder of the hugely influential Red or Dead
fashion label, he has gone on to make his mark across a broad field
of design, most recently embarking on the design of affordable
His book, Mass Market Classics: A
Celebration of Everyday Design, is already established as one
of the most important design books to have emerged this
His background is firmly rooted in the north,
in working class culture and in the belief that good design should
be available to everybody.
With Gerardine, Wayne created the label Red or
Dead, which won global acclaim, winning the prestigious British
Council’s Streetsyle Designer of the Year Award for an
unprecedented 3 consecutive years in 1996, 1997 and 1998. After 21
seasons on the catwalk at London Fashion Week, they sold Red or
He went on to set up “hemingwaydesign” which
specialises in affordable, social housing. The largest project is
the highly acclaimed, award winning Staiths South Bank, a mass
market housing project on Tyneside. Other housing projects include
the regeneration of a large social housing scheme in North London
and The Birchin affordable apartment development in Manchester.
Recent projects include creating a new vision
and then a masterplan for 60’s new town, Skelmersdale; creating a
vision for Whitehaven, a town in Cumbria suffering from large scale
job losses following the decommissioning of Sellafield Nuclear
Power Plant; and the highly acclaimed design for the new Institute
of Directors club in London.
He is Professor in the Development and
Planning Department of Northumbria University.
He is involved in a number of major charity
initiatives including the Prince’s Trust where he was the inaugural
chairman of an initiative giving opportunities for disadvantaged
youth to enter the fashion industry.
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