In 2010 our aim was to encourage everyone to take part in
The Big Swap, and swap their usual purchases for
Fairtrade alternatives. Focusing on tea we ran a number of
activities including a Fairtrade Five-a-side Football Tournament,
guest seminar by Cadburys and also taste tests across the
University's campuses encouraging staff and students to
see if they could tell the difference between regular and
It may be a small thing to change your chosen tea brand for
Fairtrade - but it can make a huge difference to the communities
that rely on selling tea to support their families.
During 2010 we fought off tough competition to clinch
a top award for our commitment to Fairtrade, being
named runner-up in the Outstanding Achievement category of the
Fairtrade Fortnight 2010 Awards.
Jon Elsmore (Dean of Students) and Helen Robinson (Marketing
Manager) collecting the award at the annual Fairtrade Supporter
Conference, along with £400 to go towards the Fairtrade steering
group’s future activities.
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